National & Strategic Brand Partnerships

Rabriel works with established FMCG brands to deliver structured distribution and market execution across Uganda's retail landscape.

Why Partner with Rabriel

A proven network built for structured brand distribution across Uganda

National Reach

Access 30,000+ retail outlets through 7 distribution centers across every major region.

Structured Execution

Standardized processes from warehouse to shelf with measurable KPIs at every stage.

Retail Depth

In-market field teams ensuring brand visibility, stock availability, and competitive positioning.

Transparent Reporting

Regular performance reports on distribution metrics, outlet coverage, and market penetration.

Active Partnerships

Exclusive
DORCO

DORCO

Exclusive Distribution Partner
Partner since 2018

National distributor for the full DORCO product portfolio across Uganda. Exclusive channel partner delivering structured retail coverage and in-market presence. Managing full product lifecycle from import to retail shelf across all 7 distribution centers. DORCO products are available in over 25,000 retail outlets through Rabriel's network.

Regional
Unilever

Unilever

Regional Distribution Partner
Partner since 2020

Structured distribution covering the Western, Arua, and Bukur regions. Regional execution partner for Unilever's FMCG product lines. Responsible for structured distribution in Western, Arua, and Bukur regions, ensuring Unilever's portfolio maintains consistent shelf presence and stock availability across thousands of outlets.

Partner
Airtel

Airtel

Market Solutions Partner
Partner since 2022

A key partner under Rabriel's Financial Services division. Executing Airtel Money agent network management, radio network activations, and financial services channel expansion. Our dedicated Financial Services team supports Airtel's growth through structured territory coverage, mobile money channel operations, and dealer management.

Partner
MTN

MTN

Merchant Services Partner
Partner since 2021

Managed under Rabriel's Financial Services division, the MTN MoMoPay merchant network programme is a cornerstone of our mobile money operations. Maintaining and expanding MTN's merchant services network through disciplined field deployment. Rabriel's Financial Services team drives MoMoPay merchant recruitment, network maintenance, and mobile money ecosystem expansion across underserved regions.

Former Strategic Partners

Former
Reckitt

Reckitt

Former Strategic Partner
2019 - 2022

Previously served as a strategic distribution partner for Reckitt's consumer health and hygiene product lines across Uganda. Managed distribution of Dettol, Harpic, and Mortein brands through Rabriel's national network, delivering structured retail coverage across Central, Northern, and Western regions with dedicated field team support.

Former
BAT

BAT

Former Strategic Partner
2018 - 2021

Previously partnered with British American Tobacco for distribution and market execution services. Delivered nationwide route-to-market execution covering urban and rural retail outlets, with structured trade marketing activations, retail merchandising, and territory management across multiple regions.

Partnership by Numbers

Measurable impact through structured distribution partnerships

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Total Brand Partnerships

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Active Partners

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Distribution Centers Deployed

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Retail Outlets Reached

How We Work Together

A structured four-step process from initial assessment to ongoing performance

1

Assessment

We evaluate market opportunity, distribution requirements, and alignment with our network capabilities.

2

Onboarding

Structured partner integration including SKU setup, territory planning, and team training.

3

Execution

Daily distribution operations with dedicated fleet allocation and field team support.

4

Reporting

Transparent performance tracking with regular reviews on coverage, penetration, and growth metrics.

Partner With Us

Looking for a structured, accountable distribution partner in Uganda? Let's discuss how Rabriel can serve your brand.

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